ERIN KELLY PR

Representing the best in beauty from NYC to LA.

About

EKPR is a bicoastal public relations agency exclusively dedicated to the beauty and wellness industry. We understand that in today’s landscape, strategic communication and authentic storytelling are paramount. Our expertise lies in educating and empowering brands and artists with clear, unfiltered guidance that drives true influence—because we know that in the beauty world…

not all press is good press.

Meet EK

Erin Kelly brings over 20 years of expertise in the beauty PR industry, expertly shaping the narratives of iconic brands.

Before founding EKPR, she held pivotal roles at top agencies in NYC and LA, including Siren PR and B|W|R, where she specialized in beauty and lifestyle. Erin's extensive experience includes strategic consulting for premier brands like TRESemmé, Kérastase, Bliss, and Juicy Couture. She leverages her deep, long-standing relationships with key media and industry influencers to elevate brand stories organically. Her collaborations with celebrity makeup artists, hair stylists, estheticians, and physicians, along with her experience producing large-scale events for clients like Aveda, L’Oréal, and Project Runway, showcase her comprehensive understanding of the beauty industry's unique demands.

She holds a BA in Communications from Emerson College and a master’s degree in Clinical Psychology from Pepperdine University.

OUR services

Media Relations: Print, Digital, + Broadcast

Event Production + Management

Brand + Product Launches

Spokesperson Management

Branding + Creative Direction

Copywriting

Photoshoot Production for PR + Marketing Purposes

Influencer Management + Outreach

What they're saying

  • I have worked with Erin for over 20 years. She is one of my go-to professional resources as her knowledge is always the most up-to-date among her peers.

    Bea McMonagle | Forbes (Beauty Writer)

  • Erin is all in and dares to have a point of view on business. She is my first call when I need a second opinion—I trust her instincts and also value her friendship over the years.

    Jessica Matlin | Mona Operandi (Director of Beauty) / Fat Mascara Podcast (Co-Founder)

  • Erin’s deep industry connection and flexibility have made all the difference for us. We genuinely appreciate her dedication and feel lucky to have her in our corner.

    Mazz Hanna | Nailing Hollywood (CEO)

  • I’ve worked with Erin for Many years and she always finds a way to pitch our products differently and find unique opportunities for us to get involved with. If you’re looking for a boutique PR firm that truly is the jack of all trades… EKPR is it!

    Tony Falk | Nutrafol (Brand Marketing)

  • EKPR has been our fantastic secret weapon behind the scenes since day one. Working with EKPR has been a game changer for our U.S. expansion. Their support is absolutely priceless and they have played an important role in each milestone we’ve achieved. In France we have croissants, in the U.S. you have EPKR.

    Camille Tard | Manucurist (Director of Development)

  • I first met Erin when we hired her to do the PR for dpHUE. She delivered a ton of press and other value in the form of events and making industry connections. I highly recommend Erin to anyone looking for a reliable team player who delivers on her goals to help achieve business objectives.

    Mark Ferdman | Dr. Diamond’s Metacine (President)

Clients: Current + Former

Orlando Pita

Nailing Hollywood

Aime

Hatch Beauty 

Marie Robinson

Stark Waxing Studio 

Sonya Dakar 

Pati Dubroff

Jenna Hipp

Mount Lai

Manucurist

Le Monde Gourmand

Billy Jealousy 

Chance of Sunny

Orlo 

Indie Beauty Expo

dpHUE

Rokael Lizama

bliss

Kristofer Buckle

Past Experience (agency)

TRESemmé

Makeup Forever 

Kérastase

Jack Black

Got2B

Juicy Couture

Weleda 

Juice Beauty 

Elemis